Have you got what it takes?Yes it is true, Jo Malone is all set to create her second tv show after the huge success she received in 2007 from 'Jo's Christmas Moments', which was telecast through VogueTV.
Malone's show, which has not yet been named, is set to launch next spring on BBC One, the four-part series will see budding entrepreneurs try to take thier original products to the next level and helping them to do that is none other than Jo Malone. The lucky four which will be chosen by Jo herself, will also benefit throughout the programme as Jo will offer her expertise, guidance and experience she has gained from the industry to help them do thier best.
The successful candidates will be trained in 3 different areas throughout the show; branding, public relations and business they will also need to master the skill of presenting as by the end they would need to pitch thier products to a major retailer, Now there's a scary thought.
For more info see; http://www.bbc.co.uk/pressoffice/pressreleases/stories/2009/10_october/23/malone.shtml
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